Traceability Should Take Centre Stage in Your Supply Chain
Today’s customers are becoming more in tune with the quality of materials used to manufacture their apparel, footwear and accessories holding brands and retailers to a much higher standard than ever before. That being said, companies are beginning to dig deeper into their supply chain to better understand the environmental and social impact of the products they make and sell.
Last year, Greenpeace, an independent NGO and activist organisation released an article placing blame on a number of top brands that have shown disregard for the long term effect and damage consumer’s face when purchasing the products that contain unacceptable levels of restricted chemical evidence. This common retail negligence, one of many, occurs daily due to improper enforcement of regulatory testing and compliance. A lack of visibility within in the supply chain can lead to overwhelming consequences that include market delays, or even damage to brand integrity. Brands and retailers must start by taking initiative and pulling back the curtains to unmask the flaws in their product testing and traceability programs.
So what can brands do to ensure the quality of their products meet the expectations of the consumers? To produce the high-quality, reliable and safe products that loyal customers expect, it is imperative to establish governance within in your supply chain. First, your brand must understand the common issues by implementing the right tools to collaborate all the way down the line.
By utilising our collaborative technologies such as ecVision Suite, companies are equipped with the tools to gain visibility into their supply chain straight from the get go. Integrating ecVision’s cloud-based supply chain collaboration platform with linkages to a network of labs enables users to seamlessly build, request and receive testing data through a single solution. This creates a more efficient means to initiating test and audit requests allowing brands to maintain accurate results, lower their risk and become more aware of all processes across their supply chain. With the best practice strategy that contributes to a new era of transparent fashion, ecVision allows your brand to proudly pull back the curtains and live worry free in the industry limelight.
In this month’s RagTrader, Fashion industry consultant and former Supre executive Catherine Taouk released an article on the business of ethics and shares how companies in Australia and New Zealand are taking initiatives to not just be the best in the world but be the best for the world. The article showcases great insight into two fashion brands that gained success by making the right choices, environmentally and ethically and achieving B Corp certifications. The Patagonia case study is a fine example of why the global outdoor clothing and technical apparel company unmasked the flaws in their supply chain and sustained long-term success with obtaining 100% traceability in the supply chain. Read the article here.